fredag 20 november 2009

Zaggga zagga Dooooo It!

Now I am in a stealing mood and this time I intend to steal a business idea! You know how people say never to re-invent the wheel, well, I am sure many of you, (3 people reading my blog), have come across a company, especially in the US named Zagat. If not too bad for you! www.zagat.com

This is a great company offering scores for restaurants, hotels etc. based on 4 main criteria. (food, décor, service, cost). Here you have the a questions they use, including the open comment box. The rating is based on the people who have visited the restaurant in the last year (!). And if you don’t find the venue on their extensive list, then you can easily introduce a venue and rate it yourself.

Needless to say that I have some ideas how this process can be more efficient…
However, respect for Zagat, when I was in New York the Zagat Restaurants, Hotels, Bars etc were all more read than all my books.. (put together). I remember one night we wanted something new and we decided to go to a Cuban restaurant. Simply we looked up for the best Cuban and went there. And it really was great! So, who would be interested in scoring restaurants, dentists, heath practitioners, bars, (they go hand in hand)? Spread the roomer and see if we can make it fly.

And come on, say something!!! Bucharest, Stockholm, Paris, wherever you are!
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torsdag 19 november 2009

CRM or the lack of it

I was some time ago in San Francisco at one Levi's store and saw a great gadget. A mini room, where they had a body scanner checking your size etc and then instantly printing all the jeans that they have in the store and are my size. Is this amazing or what! No need to check, try, ( i hate shopping). you can just get the printed list, go to some of their staff and ask for them to pick up the x number of jeans that fit you. Then you barely need to try them on but just buy them.

HOWEVER! why did they not take my email address and create a profile giving me the possibility to buy online. I would by now have bought at least a couple of more Levi's.
CRM - client retention management or the lack of it.

Client Intelligence or intelligent clients

I have decided to start a blog about companies offering great service! Something in general positive, but some times I will also mention really crappy companies.

As an example. I had dinner last night at Mathias Dahlgren, at the bar. Great place while in Stockholm and I can recommend the broccoli. I never thought a simple broccoli could taste this good, but it can! way to go!
http://www.grandhotel.se/restaurang_bar/mathias_dahlgren.asp

I cannot resist commenting on the fact that they, as most other companies, never check if their guests have been happy with the service, food etc. Maybe the tip is their way of measuring satisfaction...

While in this segment, my favorite fish restaurant in Stockholm, http://www.wedholmsfisk.se/
is delicious, try the fricassee, and they DO check if you were happy with the stay, through an instant email questionnaire. I have not checked if they also call you if you state unhappiness, since this restaurant have never failed on any of the occasions I visited it. Fantastic!